Lithuanian State Department of Tourism

Lithuanian State Department of Tourism

Booth No. 111 / 211

State Department of Tourism under the Ministry of Economy applies marketing concepts in the travel and tourism industry as well as carries out promotional strategies and incorporates promotional activities in target markets. Promotional activities range from creating awareness of Lithuania as an attractive tourism destination, to achieving growth in tourism by maximizing the satisfaction of tourists.
The purpose of State Department of Tourism is to improve Lithuania‘s competitive position within the tourism industry, increase inbound tourism to Lithuania and encourage domestic travel. Major promotional activities include presenting Lithuania at international tourism fairs, publishing brochures and creating promotional souvenirs, organizing B2B events in target markets, organizing press and fam trips, communicating through social and digital media, participating in international projects such as European Destination of Excellence, developing and marketing the World Amber Road etc., all of which strengthen Lithuania‘s appeal as a visitor destination and provide quality visitor experiences.

经济部下的国家旅游部将市场概念应用在旅行和旅游业中,并且实施推广策略,将推广活动与目标市场相结合。推广活动包括建立立陶宛作为有吸引力的旅游胜地的意识,以最大限度地提高游客的满意度实现旅游业增长。国家旅游部的目的是提高立陶宛在旅游业的竞争地位,增加到立陶宛的入境旅游,鼓励国内旅游。主要推广活动包括在国际旅游博览会展示立陶宛、出版小册子和创建宣传纪念品、组织目标市场的B2B活动、组织新闻和考察团之旅、通过社会和数字媒体沟通,参与国际项目,如卓越的欧洲胜地、开发和推销世界琥珀之路等,所有这些都为加强立陶宛作为游客目的地的吸引力,并提供高有品质的游客体验。

Address

Gedimino ave. 38
01104 Vilnius
Lithuania

Contacts

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Product Groups

  • Touristic Representations / Tourism Boards